Do you want the power and flexibility of public cloud, but are concerned about losing control over data security? We can help. Security is at the core of Google’s architecture - we’ve spent years developing one of the world’s most advanced and secure infrastructures.  We’re committed to providing you great security, and giving you more control over how you manage security on Google Cloud Platform.

Today, we are adding Customer-Supplied Encryption Keys for Google Compute Engine in beta, which allow you to bring-your-own-keys to encrypt compute resources. Google Compute Engine already protects all customer data with industry-standard AES-256 bit encryption. Customer-Supplied Encryption Keys marries the hardened encryption framework built into Google’s infrastructure with encryption keys that are owned and controlled exclusively by you. You create and hold the keys, you determine when data is active or at rest, and absolutely no one inside or outside Google can access your at rest data without possession of your keys. Google does not retain your keys, and only holds them transiently in order to fulfill your request.

Customer-Supplied Encryption Keys are now available in beta in select countries. Starting today, you can access Customer-Supplied Encryption Keys through our API, our Developers Console, and our command-line interface, gcloud. This new functionality is currently rolling out to the Free Trial and will be available soon.

Customer-Supplied Encryption Keys provides you unprecedented control over encryption in the public cloud:

  • Secure: All of your compute assets are encrypted using the industry-leading AES-256 standard, and Google never retains your keys, meaning Google cannot decrypt your data at rest.
  • Comprehensive: Unlike many solutions, Customer-Supplied Encryption Keys cover all forms of data at rest for Compute Engine, including data volumes, boot disks, and SSDs.
  • Fast: Google Compute Engine is already encrypting all of your data at rest, and Customer-Supplied Encryption Keys gives you greater control, without additional overhead.
  • Included Free: We feel that encryption should be enabled by default for cloud services; we’re not going to charge you more for the option to bring your own keys.

"Google Compute Engine gives us the performance and scale to process high-volume transactions in the financial markets. With Customer-Supplied Encryption Keys, we can independently control data encryption for our clients without incurring additional expenses from integrating third-party encryption providers. This control is critical for us to realize the price/performance benefits of the cloud in a highly regulated industry."  
Neil Palmer, CTO of Sungard Consulting Services

Security is as much about control as it is about data protection. With Customer-Supplied Encryption Keys, we are giving you control over how your data is encrypted with Google Compute Engine. Keep in mind, though, if you lose your encryption keys, we won’t be able to help you recover your keys or your data - with great power comes great responsibility!  

Retain control while taking advantage of the cloud. Try Customer-Supplied Encryption Keys and let us know how it’s going on the Google Compute Engine forum. We love hearing from you.

- Posted by Leonard Law, Product Manager

At our NEXT events series this summer, I had an opportunity to talk with developers all over the world about what they’re struggling with, and one of the issues that’s always top of mind when evaluating cloud is cost. Not just list prices or discounts — what customers really want to understand is the long-term view of true cloud economics and the fiscal ramifications attached to the myriad of different ways you can build systems today. 
It turns out that even seasoned experts with years of infrastructure experience under their belts can often find the flexibility and performance/price ratio of cloud services extraordinarily difficult to compare to what they’re familiar with on-premise. There are a lot of very standard behaviors (capacity planning, supply chain management, real estate/facilities operations, decommissioning, etc) that are simply irrelevant in a cloud environment, and it can be difficult to recognize the degree to which unlearning these behaviors changes the game. 
My team has taken several approaches to help customers understand their costs in the cloud. What these efforts focus on is providing context and clarity. For example: Google Cloud Platform’s finely-grained, on-demand, pay-as-you-go, zero lock-in model is just different than other clouds, and helping customers understand those differences helps them make better choices. Or another: Google Cloud Platform provides cutting edge technology built on the incredible power of distributed software, machine learning, and fast, fast, fast gear, which delivers spectacular performance, and helping customers harness that performance for their applications is what my team is all about. We combine these two, a great model and great tech, at an outrageously low total cost of ownership; now that’s a design for success.
We’ve built an easy-to-use Pricing Calculator to help you estimate your monthly Google Cloud Platform bill and TCO tools for both compute and storage. We’ve also written several blog posts diving into specific examples where we can really compare and see how nuanced changes to implementations can make a big difference in TCO. And we’re not done: we’re continuing to update our pricing page and build tools that help customers optimize their systems for cost. Keep the feedback coming!
But our approach to price/performance goes well beyond just ensuring we have incredibly competitive list prices. We focus on delivering technical leadership in cloud economics, with innovations like automatic sustained use discounts, per-minute billing and flat-price preemptible VM’s.
I play sousaphone, so I suppose it’s not too surprising that from time to time I’ll toot my own horn, but we definitely know that third party validation of these facts is crucial for any wise business or technical decision maker.  Do not take all of your car advice from the Tesla engineer! 
Enterprise Strategy Group, an independent analyst firm with years of experience evaluating the price/performance of technology systems took a close look at the tools we’ve built and the statements we’ve made about TCO on Google Cloud Platform.   These aren’t easy things to evaluate, but they took a very painstaking, deliberate, systematic approach to digesting our service, and following their own modeling and assumption setting (TCO evaluations are as much an exercise in constructing a justified framework of assumptions as they are in doing the math) have delivered a whitepaper analysis of TCO for Google Cloud Platform. For clarity, we commissioned and paid ESG to do this analysis but the method of evaluation was decided by them.
Google Cloud Platform InstaGraphic June 2015.png
In many of the ways that we originally asserted our TCO advantage — and in a few new ones that ESG Lab has highlighted — this analysis validates our earlier work, which frankly is a big relief!  It’s always nice to have bright, inquisitive folks check your work and give you the two thumbs up. 
I encourage folks wrestling with understanding the complexities of cloud TCO to take a look at ESG Lab's work; I found it easy to understand, clear, and factually dense.  Let us know what you think, and what other kinds of comparisons and evaluations would be useful for your decision-making process.

- Miles Ward, Global Head of Solutions, Google Cloud Platform

As software engineers, you want to transform your ideas into product development as quickly as possible, and not be hindered by cumbersome infrastructure. That’s why Google Cloud Platform is designed to help developers build, test and deploy applications on Google’s highly-scalable and reliable infrastructure.

At Google, we understand that tasks like signing up for a trial, creating virtual machines, or even just launching a Wordpress application should be easy and readily available at your fingertips. Therefore, we rounded up our team of developer advocates and put together a how-to-guide on some of the most common tasks and questions asked by users who are starting on the Google Cloud Platform.

Conducted in the form of a step-by-step demonstration, we are pleased to invite you to join our webinar on Getting Started with Google Cloud Platform, available in 3 time zones to developers around the world.

Webinar: Getting Started with Google Cloud Platform
Duration : 30 minutes

1. Setting up your Google Cloud Platform Account
2. Using the Cloud Launcher to quickly deploy Wordpress
3. Using the pricing calculator to estimate pricing
4. Configuring Firewalls and Networks
5. How to setup a custom stack
6. Backups, Increasing Disk Capacity, and Upgrading Servers
7. Turning off the lights

We are hosting the same webinar content in the following time zones:

Tuesday, 28 July 2015
11:00 AM PT

Europe, Middle East and Africa
Wednesday, 29 July 2015
10:00 AM (UK), 11:00 AM (France), 12:00 PM (Israel)

Asia Pacific
Thursday, 30 July 2015
10:30AM (India), 1:00 PM (Singapore/Hong Kong), 3:00PM (Sydney, AEDT)

Also, if you want to follow along with Sandeep in your own Google Cloud Platform account, you can start your Free Trial here. It’s absolutely free, and gets you up and running immediately. We look forward to showing you what Google Cloud Platform can do for you.

The goal of Google Cloud Storage Nearline is to provide organizations with a simple, low-cost, fast-response storage service with quick data backup, retrieval and access. Given the increased amount of data produced by users, it's no surprise that organizations are becoming “data hoarders" as they can no longer afford to throw data away. Indeed, it’s critical for organizations to conduct analysis against this data to gain market intelligence and stay competitive.

When we first introduced Google Cloud Storage Nearline, it was widely recognized as the storage solution that eliminates the concept of cold storage. But we didn't stop there. To further improve users’ experience, Cloud Storage Nearline and Cloud Storage Transfer Service are going into general availability today with a 99% uptime SLA, on-demand I/O, lifecycle management and a broadly expanded partner ecosystem. In addition, to help you get a headstart and reduce the costs of your migration to Google Cloud Storage Nearline we’ve created the switch and save program.

  1. We’re introducing on-demand I/O to allow you to increase I/O in situations where you need to retrieve data from a Google Cloud Storage Nearline bucket faster than the provisioned 4 MB/s read throughput per TB of data stored. On-demand I/O delivers improved throughput when you need it and you only get charged for what you use. You now can access your data in seconds, while relying on predictable data recovery .During the first three months after launch, on-demand I/O will be offered at no additional charge.
  1. In addition, Cloud Storage Transfer Service (previously referred to as Online Cloud Import) is becoming generally available to all organizations, allowing you to easily import large amounts of online data from HTTP/HTTPS locations, such as Amazon Simple Storage Service (Amazon S3), into Google Cloud Storage to quickly and cost-effectively reduce your costs. You now will be able to configure one-time data migrations, as well as schedule recurring data transfers. Cloud Storage Transfer Service will also allow you to perform lifecycle management. Google Cloud Storage now offers you a way to simplify the lifecycle management of your objects, including automated archival to Cloud Storage Nearline and scheduled deletions.
  1. We are introducing our Switch and Save program with which you may receive 100PB of free storage in Cloud Storage Nearline for up to 6 months. As a new Google Cloud Platform customer, you will be able to switch from any other Cloud Service Provider or on-premises infrastructure and significantly reduce your storage costs. We’ve also created a TCO calculator to help you estimate your savings on Google Cloud Storage versus Amazon Web Services.
We know that changing your storage platforms and processes isn’t easy and only a strong partner ecosystem can make adopting Cloud Storage Nearline a seamless experience. This is why we have more than doubled the existing number of Cloud Storage Nearline partners since beta to help you take a new approach to data storage in your own environment. In addition to Veritas/Symantec, NetApp, Iron Mountain and Geminare, we have added 5 new partners:

Google Cloud Platform Premier Partners

Actifio lets you capture, manage, and use application data more quickly, efficiently, and simply than ever, across a whole range of business resiliency and agility use cases. Make enterprise data vaulting to Google Cloud Storage Nearline radically simple with Actifio's award-winning enterprise copy data virtualization platform.
Pixit Media connects users utilizing render resources hosted in Google Cloud to their on-premises storage without the need for specialized equipment at either end. In addition, existing Pixit Media PixStor users can use Google Cloud Storage for backup and archive of 'colder' data using Pixit's object plugins. Driven by PixStor policies that reduce backup and archive windows from days to minutes, data can be both protected and migrated in record time with minimal on-premise resources required.

Unitrends Free™ for Google Cloud Platform is free backup software that quickly deploys as a virtual appliance in VMware vSphere and Microsoft Hyper-V environments. Unitrends Free for Google Cloud Platform backs up your data locally and seamlessly integrates with Google Cloud Storage and Google Cloud Storage Nearline to create copies of your backups in the cloud.

Google Cloud Platform Partners

CloudBerry Backup is a cloud backup solution leveraging Google Cloud Storage Nearline. In addition to offering real-time and/or scheduled regular backups, encryption, local disk image, or bare metal restore, CloudBerry employs block level backup for maximum efficiency and provides alerting features to track each backup and restore plan remotely.
Filepicker helps over 60,000 applications integrate cloud drive sources with ease and simplicity.  Applications implementing Filepicker are now automatically integrated with Google Cloud Storage Nearline and enjoy the benefits of low cost and lifecycle management.

In addition to the partners we just listed, we have a growing ecosystem of global storage vendors that  have integrated with Google Cloud Storage and added support for Google Cloud Storage Nearline to enable users to optimize their disaster recovery and backup architectures.

Commvault’s Simpana platform provides simple, seamless and native support for Google Cloud Storage Nearline beginning with the release of Commvault Simpana version 10, service pack 11. Through Commvault’s single platform, customers can utilize Cloud Storage Nearline as a repository for data backup and archiving with full content awareness across all of the different storage platforms leveraged across an organization.
EMC NetWorker 8.2 with CloudBoost and EMC Avamar 7.1 with CloudBoost enable efficient and secure long-term retention of backup data using Google Cloud Storage Nearline, eliminating the need for tape and reducing capital expense.

EMC CloudArray makes cloud storage look, feel, and perform like local NAS or SAN storage, offering a cost-effective solution for organizations looking to keep inactive data accessible online. Both CloudBoost and CloudArray support all three tiers of Google Cloud Storage – Standard, DRA, and Nearline.
Egnyte enable customers to consolidate their file-sharing environments through secure access, centralized control and unified visibility integrating with Google Cloud Storage Nearline and Google Cloud Platform services. End users benefit from an optimized and unified user experience regardless of the application or device they choose.

Get Started
To try out Cloud Storage Nearline, visit our site and documentation. If you’re new to Google Cloud Platform, you should take advantage of our Switch and Save program to receive 100PB of free storage in Cloud Storage Nearline for up to 6 months. You can also visit our Cloud Storage Nearline partners’ page to discover our partners who integrated with our platform to extend its reach and functionality to help you get started faster.

- Posted by Avtandil Garakanidze, Product Manager

Explosive demand for video content from consumers over the next four years will cause online video to make up 80% of global Internet traffic by 2020. On both desktop and mobile today, video already accounts for well over half of all content consumed. Users expect great content increasingly on their own terms: on-demand when they want it, on the device they want it, in HD quality with minimal lag -- and for a growing segment of content, livestreamed in realtime.

Procuring, configuring, and deploying a media server capable of reliable, high quality video and audio streaming can be expensive and complex. Today, Google Cloud Platform together with Wowza Media Systems is pleased to offer Wowza Streaming Engine software as a click-to-deploy streaming solution on Google’s infrastructure.

Wowza Streaming Engine software running on Cloud Platform enables you to stream high-quality, live and on-demand content to users anywhere in the world from Google’s reliable network. Using this cloud-native setup, your content streams are powered by Google’s high-performance virtual machines, automatically taking advantage of fast VM provisioning and global load balancing. Cost advantages include per-minute-billing and sustained use discounts that kick in automatically. All of Wowza Streaming Engine’s industry leading features are available to you, including Wowza Transcoder which provides unlimited realtime video transcoding for adaptive streaming to accommodate a variety of end-user devices and network conditions.

“Google Compute Engine provides the rock-solid cloud platform and outstanding network performance you would expect from Google,” said Charlie Good, CTO and Co-Founder of Wowza Media Systems. “We’re proud to now offer Wowza Streaming Engine software through click-to-deploy on Google Compute Engine. For Wowza customers that need to get up and running quickly, Google Compute Engine is a great option for consistent, global streaming of live and video-on-demand content to any device.”  

Google’s global network -- over 70 points of presence across 33 countries -- gives you unprecedented reach and allows you to serve a global audience immediately. Cloud-based content streaming is the simplest, most cost-effective way to begin delivering great content to your users. Using Click to Deploy you can prepare a new media server with your content ready-to-stream to any device in minutes.

Learn more in our upcoming webinar on Wednesday, July 29th at 11am PT | 2pm ET | 6pm GMT: Get up and running quickly with Google Compute Engine click-to-deploy for Wowza Streaming Engine - Register now

- Posted by Srikanth Belwadi, Product Manager, Google Cloud Platform